Rebranding & Repositioning an Association and Their Conference
Georgia Association of Physician Assistants (GAPA)
GAPA represents the PA profession among state and national legislators, helps PAs find jobs in Georgia, promotes public awareness and understanding of PAs among prospect employers, offers opportunities to earn CME credits, and more.
In 2018, Gavilan & Associates (G&A) partnered with GAPA to:
The overall objective was to collect research that would inform future efforts—from messaging strategy to tactical outreach. Therefore, based on insight gained from the Communications Audit, Competitive Analysis and Member Survey, we:
The Gavilan team provided the research, logos, plans and messaging to GAPA for implementation, all of which is in use today.