+ Company Overview +

In today’s environment, outsourcing full association management or an individual function or project is a proven solution for organizations looking to reduce costs, improve efficiency and grow. Since 2008, Gavilan & Associates, located in the Washington, D.C., area, has offered our clients customized options for working together:

+ Full-service association management, where our team manages all components of an association, serving in a leadership capacity to manage finances, membership, board communication, events, sponsorship, and more.

+ Full-service marketing communications expertise, where our team provides comprehensive services to associations that may not have a marketing or communications team on staff. Our team effectively becomes the association’s marketing staff, managing day-to-day strategy and implementation.

+ Project-specific marketing communications, where our team develops and implements strategies for new product launches, membership recruitment/retention efforts, conference marketing, branding, communication audits, media outreach and more. See our full list of marketing communication services and view our case studies for more examples of our work.

+ Our Team +

No association is the same, and that’s why we build a custom team of highly experienced professionals for each of our clients so that, together, we can become partners for success.

Horacio Gavilan
Owner and Association Management Expert

Horacio has more than 25 years of experience in association management. In addition to his role as president of Gavilan & Associates, he serves as executive director of Hispanic Marketing Council (formerly AHAA: The Voice of Hispanic Marketing), a position he has held since 1999. In this capacity, he has led the board to achieve a membership that encompasses 97 percent of the total billings into the Hispanic market. Horacio brings expertise in board relations, strategic planning, sponsorship, research, meetings and events management, and membership growth. A native of Puerto Rico, he has lived in the Washington, D.C., area since he attended college at American University.

Denise Gavilan
Owner and Marketing Strategist

Denise brings 27 years of marketing, communications, and public relations experience to the team. She focuses on developing and implementing customized campaigns for clients that are strategic, multi-faceted, audience-focused, and results-driven. She is known for her attention to detail, her creativity, and her ability to deliver outstanding results. Denise has led branding, social media, membership recruitment and retention, product marketing, conference attendance-building, and many other campaigns for associations throughout the country. Denise is a faculty member for ASAE’s Business of Meetings Certificate Program, the founder of a nonprofit, Kids Give Back, a volunteer for FACETS and a frequent speaker on integrated marketing, communication, and PR.

David Harrison
Public Relations Specialist

David is a seasoned public relations and marketing professional with more than 20 years of experience developing and executing integrated communications campaigns. Specializing in working with professional associations, commercial real estate firms, and healthcare organizations, David has created numerous national and regional award-winning PR and branding campaigns.

Fulvia Lee
Program Manager

Fulvia specializes in association management for the Hispanic marketing niche. She has five years of experience in membership development, marketing, administration, customer service, and conference and event planning. Prior to entering this industry, she worked as an advertising specialist and operations manager. She holds a master’s in business administration (MBA) and speaks Spanish and English fluently, as well as Mandarin at an intermediate level.

Stephanie Oppenheimer
Copywriter and Editor

Stephanie is a copywriter and editor with more than 25 years of experience working with corporations, nonprofits, associations, small businesses and solo practitioners. While some may jokingly call her the ‘jargon and grammar police,’ her goal is to always make sure that clients’ messages are as well understood by the layperson as they are to an insider, and that communications are free of distracting (and embarrassing!) errors.