Management of Marketing Communications Departments

During the past 16 years, our team has served as the marketing communications staff for three associations that needed a full-time marketing staff or whose marketing division was restructuring.  Our team became an extension of theirs, leading strategic discussions, engaging with volunteer leaders, planning and implementing multi-faceted campaigns, and more.

ASPEN

The American Society for Parenteral & Enteral Nutrition

For four years, we managed:

  • Annual conference brand
  • ing and promotion (including research to rename the conference)
  • Membership recruitment, retention, and engagement
  • Promotion of journals and books
  • All email, direct mail, and social media
  • Partnerships with graphic design partners
  • Campaign evaluations, budgets, and timelines

IASP

International Association for the Study of Pain

For two years, we managed:

  • Membership recruitment, retention, and engagement
  • Media Relations efforts for the new definition of pain and a statement on the use of Cannabis to treat pain
  • Promotion of the IASP Global Year on Pain
  • Promotion of grants and awards
  • Partnerships with graphic design partners

Read a Case Study about a PR initiative.

SSIH

Society for Simulation in Healthcare

For four years, we managed:

  • Rebranding and promotion for their annual conference, the International Meeting on Simulation in Healthcare (IMSH)
  • The establishment of Healthcare Simulation Week, a yearly celebration of the profession
  • Branding and marketing for several credentialing programs
  • The launch of new products, including professional development programs
  • Partnerships with graphic design partners
  • Campaign evaluations, budgets, and timelines

Read a Case Study about their Annual Conference.