Eight Weeks to Promote a Virtual Conference
National Council of Teachers of Mathematics
In 2020, NCTM had planned several in-person conferences however, the COVID-19 pandemic forced them to cancel. Recognizing that convening the Math community was even more important than ever before, NCTM quickly planned the NCTM 2020 Virtual Conference and engaged the Gavilan team to manage promotions only eight weeks prior to the event.
The campaign included: