Launching a Member Celebration Week

Association Trends Salute to Excellence Award Winner, Advocacy

Client

Society for Simulation in Healthcare (SSH)

Overview

SSH seeks to improve performance and reduce errors in patient care through the use of simulation. Established in 2004 by professionals using simulation for education, testing, and research in healthcare, SSH membership includes physicians, nurses, allied health and paramedical personnel, researchers, educators and developers from around the globe.

In 2017, the SSH board launched the inaugural Healthcare Simulation Week, which celebrates global professionals who use simulation to improve the safety, effectiveness, and efficiency of healthcare delivery.

The celebration took place September 11-15 and featured Facebook Live presentations and 360-degree tours of simulation centers; a moulage contest; open access to the organization’s journal; a Twitter chat; articles of the day; and a special discount for new members.

Strategy

Healthcare Simulation Week activities were planned and implemented by a committee, SSH staff and Gavilan and Associates. This included:

Development of a logo and supporting artwork
Development of all marketing messages and materials for social media, the website, email, and ads
Social media toolkit for use by social media ambassadors
A communications toolkit for the planning committee
A promotional video
A welcome video from SSH’s president
Ads in Simulation Spotlight and Simulation in Healthcare

Results

SSH exceeded expectations for Healthcare Simulation Week, and the 2018 week is under development now: