Hispanic Market Guide

Project Details


Association of Hispanic Marketing Agencies (AHAA)


Product Launches


The Hispanic Market Guide has been offered since 1999, and was traditionally printed and mailed to stakeholders. In 2016, it was also repositioned from a directory to become a media guide with significant data and analysis through partnerships with Nielsen & Comscore. The name of the guide was changed; the guide was available for the first time as an all-digital, searchable platform; and more companies were allowed to advertise in it. To date, the revenue from this product has outpaced previous issues.