Association of Hispanic Marketing Agencies (AHAA)
The Hispanic Market Guide has been offered since 1999, and was traditionally printed and mailed to stakeholders. In 2016, it was also repositioned from a directory to become a media guide with significant data and analysis through partnerships with Nielsen & Comscore. The name of the guide was changed; the guide was available for the first time as an all-digital, searchable platform; and more companies were allowed to advertise in it. To date, the revenue from this product has outpaced previous issues.