Membership Recruitment Campaign

Project Details

Client

American Society for Parenteral and Enteral Nutrition (ASPEN)

Partners

GRAPHEK

Specialties

Membership Recruitment

About

This membership recruitment campaign called-attention to the “competitive edge” that nutrition professionals have in their field. With bold fonts and subtle images, this campaign included several versions of a direct mail package which tested join incentives, along with banner ads, email templates, signage, social media graphics, a booth display, and more.