Association Management Services


 

Client
AHAA: The Voice of Hispanic Marketing
Overview
AHAA is the only national trade organization representing the entire Hispanic marketing, communications and media industry. For the past 20 years, AHAA has championed the Hispanic Market in corporate boardrooms and advocated for increased investment in multicultural marketing strategies–all while ensuring that experts with trusted Hispanic expertise were at the forefront of this discussion.

In 2014, AHAA sought to partner with a new firm to manage the association, and the Gavilan team was hired.

Strategy
The Gavilan team approached the work with several goals in mind:

+ Provide AHAA with a high-level, experienced management team.
+ Provide an effective governance structure.
+ Achieve cost efficiencies for all aspects of the association’s expenses.
+ Grow membership.
+ Increase sponsorship revenue.
+ Increase attendance at their annual conference.
+ Expand awareness of AHAA as an industry leader.

Result
Over the past three years, the Gavilan team has:

+ Reduced AHAA’s operating costs by 20%.
+ Increased membership by 10%.
+ Launched several new revenue-generating products.
+ Successfully planned and managed three annual conferences.
+ Increased sponsorship revenue by 35%.

Client

AHAA: The Voice of Hispanic Marketing

Overview

AHAA is the only national trade organization representing the entire Hispanic marketing, communications and media industry. For the past 20 years, AHAA has championed the Hispanic Market in corporate boardrooms and advocated for increased investment in multicultural marketing strategies–all while ensuring that experts with trusted Hispanic expertise were at the forefront of this discussion.

In 2014, AHAA sought to partner with a new firm to manage the association, and the Gavilan team was hired.

Strategy

The Gavilan team approached the work with several goals in mind:

+ Provide AHAA with a high-level, experienced management team.
+ Provide an effective governance structure.
+ Achieve cost efficiencies for all aspects of the association’s expenses.
+ Grow membership.
+ Increase sponsorship revenue.
+ Increase attendance at their annual conference.
+ Expand awareness of AHAA as an industry leader.

Result

Over the past three years, the Gavilan team has:

+ Reduced AHAA’s operating costs by 20%.
+ Increased membership by 10%.
+ Launched several new revenue-generating products.
+ Successfully planned and managed three annual conferences.
+ Increased sponsorship revenue by 35%.